When searching for “self-defense classes near me,” people are often overwhelmed by the variety of martial arts available. Brazilian Jiu-Jitsu (BJJ) consistently ranks at the top for ground fighting and leverage-based survival. As beginners research the art, they frequently encounter commercialized franchise programs, the most famous being Gracie Combatives®.
In this educational guide, we will explore the history of these commercial jiu-jitsu systems, objectively define the various proprietary programs on the market, and help you determine the best path for your reality-based self-defense goals. Ready to experience comprehensive MMA training in Denver? Discover the difference at Fusion Combat Training Center!

The History: From Military Tactics to Commercial Franchises
The foundational concepts of jiu-jitsu—using leverage to overcome size and strength—have been utilized by the global martial arts community for over a century. In the mid-2000s, members of the Gracie family (specifically Rorion and Royce Gracie) helped codify a simple set of these universal grappling survival tactics for the United States Army.
Later, Rorion’s sons, Ryron and Rener Gracie, further commercialized this curriculum into a heavily marketed corporate structure known as Gracie University. They took 36 universal jiu-jitsu techniques and packaged them into an online video and franchise-based beginner program called Gracie Combatives®.
Over time, this parent company trademarked several other spin-off programs targeting specific demographics, including:
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Gracie Bullyproof®: A commercial program modifying these grappling basics for kids and teens.
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Women Empowered®: A curriculum tailored to scenarios women are statistically more likely to face.
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Gracie Survival Tactics (GST): A proprietary variation marketed toward military and law enforcement personnel.
(Note: While these are trademarked commercial programs, the underlying leverage-based techniques they teach are standard, universal movements shared by the broader Brazilian Jiu-Jitsu community).
The 36 Essential Techniques: A Solid Theoretical Foundation
The premise of the beginner franchise program is built around 36 core techniques. These include fundamental BJJ movements such as escaping from the bottom (the trap and roll), basic submissions (like arm locks), and surviving strikes from a larger opponent.
For someone who has never stepped onto a martial arts mat, learning the mechanics of these 36 moves in a slow, cooperative environment offers a solid theoretical introduction to body positioning and leverage.
The Drawbacks of the Franchise Testing Model
While the curriculum provides good foundational knowledge, the broader mixed martial arts and self-defense communities have pointed out several limitations with how these commercial programs are tested and structured:
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Lack of Live Resistance: In the trademarked Combatives program, safety is prioritized to the point that competitive sparring (live rolling) is entirely removed. Students learn through compliant drilling. However, true self-defense requires “aliveness.” You cannot truly know if you can escape a chokehold until you practice it against someone who is actively resisting.
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The “Combatives Belt” Illusion: Upon completing the cooperative drills, students in the franchise system are tested to earn a “Gracie Combatives Belt.” It is vital for consumers to know that this is a proprietary, internal rank created by the company. It is not recognized by standard BJJ academies, MMA gyms, or the International Brazilian Jiu-Jitsu Federation (IBJJF).
The Fusion Combat Difference: Comprehensive, Reality-Based Defense
Memorizing 36 grappling moves is a great start, but surviving a chaotic, real-world altercation requires a much broader skill set.
At Fusion Combat Training Center in Denver, we do not rely on cooperative video testing or unrecognized franchise belts. We believe in building true, unshakable confidence through a multi-disciplinary approach. Our Adult Self-Defense and Combat Training programs combine the essential ground control of Jiu-Jitsu with the devastating striking of Muay Thai and the high-stress, reality-based tactics of Krav Maga. We provide a safe, ego-free environment where you can eventually pressure-test your skills so you know they work when you need them most.
Want to Know More?
- Discover an Authentic Alternative: Learn more about the practical, universal principles we teach in Denver, CO on our Adult Self-Defense Classes or Kids Martial Arts pages.
- Experience the Effectiveness: Feel the confidence that comes with live-resistance training and comprehensive combat skills. Sign up for a free trial class today!
- Connect with Our History: Have questions about Krav Maga, Jiu-Jitsu, or Muay Thai for self-defense, or regarding our training philosophy? Contact us – we’d love to share more about our approach.
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